Publikationen

ADTELLIGENCE white paper: Monetization of strategies and business models for social networks

White paper - December 2009. "Cashing in" on Connections - Monetizing today's social networks.

Within the past two years, the amount of Social Networks and online communities has grown faster than anything else on the Internet, and the number of people associated with those networks continues to dominate the Internet space. Unfortunately, almost all Social Networks today continue to endure very high costs with very low monetization rates. Only vendors in Asia and some western platforms have started to implement a virtual economy with goods and currency.

Social Media Marketing

Analyse der Nutzungsmöglichkeiten und -potentiale von social Networking Plattformen für die werbliche Kommunikation.

Online Marketing, Social Media Marketing und Social Network Marketing

Geschäftsmodelle im Internet

Definitionen, Grundlagen, und Beispiele für Geschäftsmodelle im Internet.

Brokerage Modell, Advertising Modell, Infomediary Modell, Merchant Modell, Manufacturer Modell, Affiliate Modell, Community Modell, Subscription Modell, Utility Modell.