ADTELLIGENCE PR 2.0 – aka Future Web Strategy » social networks

Fastest Growing Social Networks

Michael Altendorf — Mon, 10 Nov 2008 12:09:30 +0000

As I have just seen a slidedeck (@slideshare)of Forresters’ Jeremiah there was a interesting slide on which networks are currently growing.

Data came from Nielson Online

Site Sept-07 UA (000) Sept-08 UA (000) YOY Growth

Twitter.com 533* 2,359 343%
Tagged.com 898 3,857 330%
Ning 842* 2,955 251%
LinkedIn 4,075 11,924 193%
Last.fm 850 1,879 121%
Facebook 18,090 39,003 116%
MyYearbook 1,422 3,056 115%
Bebo 1,299 2,418 86%
Multiply 592 941 59%
Reunion.com 4,845 7,601 57%

Facebook and its money problem

Michael Altendorf — Wed, 05 Nov 2008 13:20:44 +0000

As I just read on Techcrunch that Facebook guys soon get a money problem (like many other web 2.0 companies too)

Source: http://www.techcrunch.com/2008/10/31/facebooks-growing-problem/

They are burning so much cash per month that they are running out of money soon. Ok, with such a growth rate the will get another round founding but this does not solve the problem.

The current ad based business model generates not enough money to pay at least the server costs per year.

Sooner or later the have to take money for premium services or the should offer some kind of business services.

But good for Facebook they are not alone in this area. Every social network has the same problem and I would state that only MySpace has an idea how to make money e.g. with brand and lifestyle channels.

Funny is also that the German www.studivz.de has the same problem as Facebook and just fired its boss Marcus Riecke who was not able to generate any meaningful income stream

The SPAM person arrives @ Facebook

Michael Altendorf — Thu, 22 May 2008 11:13:37 +0000

After reading this satire magazine in 2004, which had a phenomenal title and outlook what’s coming soon…

Bernd Zeller a former gagwriter of Harald Schmidt was the author of this famous magazine. His new blog is online: http://www.darvins-illustrierte.de/

The first SPAM persons wanted to be connected with me. After a lot of bands want to be your friend on MySpace, now, also Facebook has a problem. Ok, sometimes the MySpace bands are like a manual recommendation system of last.fm and sometimes they are really good, but most of the time it is SPAM in your eMail inbox.

Now, this week it there were 2 persons which requested my friendship. The first one was a faked profil…that is really uninteresting but really funny was the second one. I asked who he is and he answered with a personal mail, that he found me in a group xyz and he wants to recommend to invest in oil really cool and also he recommended (sure) a page where I could send my money to…

I think this problem will increase massively in the next years…Sorry, no good analysis on a public holiday. I only wanted to share that with you.

Seitwert, Egometer and social networks

Michael Altendorf — Mon, 21 Apr 2008 16:46:21 +0000

I just found a german social network ranking which was built with www.seitwert.de a nice tool SEO check tool. I alread used such a page last year but forgot the name, it was something like Egometer or so.

On No.1 as expected www.xing.com, no2 www.studivz.de and no3, i never heard of… www.spin.de

Read the complete list at seitwert or at the german web 2.0 blog zweinull.cc with an analysis.

Of course I just checked my own blog and all the other pages like this or this or this or this

And according to Alexa.com my blog is up to place 500.000something from no 2,100,005 last month, not bad but still not very satisfying.

Great Article on the reasons for success of social networks and communities

Michael Altendorf — Wed, 28 Nov 2007 09:27:38 +0000

The author had hard lessons to learn to write this article:

An Important Lesson About Grassroots Media
I learned — the hard way — some truths about grassroots content and online community. This is my attempt at preventing you from going through similar business heartache. By Steve Outing

http://www.editorandpublisher.com/eandp/columns/stopthepresses_display.jsp?vnu_content_id=1003677395

Thanks Nate for the recommendation

http://nathanaels.livejournal.com/