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	<title>ADTELLIGENCE PR 2.0 – aka Future Web Strategy &#187; sap</title>
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	<link>http://adtelligence.de/de/blog/</link>
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		<title>Gerd Leonhard on Music 2.0 and the future of the digital world (or please create a human media filter)</title>
		<link>http://adtelligence.de/de/blog/2008/08/18/gerd-leonhard-on-music-20-and-the-future-of-the-digital-world/</link>
		<comments>http://adtelligence.de/de/blog/2008/08/18/gerd-leonhard-on-music-20-and-the-future-of-the-digital-world/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 20:09:58 +0000</pubDate>
		<dc:creator>Michael Altendorf</dc:creator>
				<category><![CDATA[2.0]]></category>
		<category><![CDATA[Allgemein]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[amy shuen]]></category>
		<category><![CDATA[craig cmehil]]></category>
		<category><![CDATA[digital world]]></category>
		<category><![CDATA[enterprise 2-0]]></category>
		<category><![CDATA[filtering]]></category>
		<category><![CDATA[future of the web]]></category>
		<category><![CDATA[gerd leonhard]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[guy kawasaki]]></category>
		<category><![CDATA[michael altendorf]]></category>
		<category><![CDATA[sap]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[allthetop]]></category>
		<category><![CDATA[business user summit]]></category>
		<category><![CDATA[craig]]></category>
		<category><![CDATA[filter]]></category>
		<category><![CDATA[filtering web 2.0]]></category>
		<category><![CDATA[Google Tech talk]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[michaelaltendorf]]></category>
		<category><![CDATA[popurls]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[thomas marban]]></category>

		<guid isPermaLink="false">http://adtelligence.de/de/blog/2008/08/18/gerd-leonhard-on-music-20-and-the-future-of-the-digital-world/</guid>
		<description><![CDATA[&#8220;Tech Talk&#8221; at Google London with Gerd Leonhard

I have seen Gerd already two times at Popakademie and at the Cebit and read some parts of his books.
One more or less new thing I want to mention is that he included the important point &#8220;filterering&#8221; on the web gets today some minutes of his presentation.
Filtering will become one [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Tech Talk&#8221; at Google London with Gerd Leonhard</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/aUrj7CJ0CUs&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/aUrj7CJ0CUs&amp;hl=en&amp;fs=1" allowfullscreen="true"></embed></object></p>
<p>I have seen <a href="http://www.typepad.com/t/trackback/19581/32277644" target="_blank">Gerd</a> already two times at Popakademie and at the Cebit and read some parts of his books.</p>
<p>One more or less new thing I want to mention is that he included the important point &#8220;filterering&#8221; on the web gets today some minutes of his presentation.</p>
<p>Filtering will become one new major functionality for all web 2.0 applications.</p>
<p><a href="http://amyshuen.typepad.com/web2strategy/2008/07/prosumers-the-third-wave-web-20-strategy-research-seminiar.html" target="_blank">Amy Shuen</a> (&#8221;The Web 2.0 strategy&#8221;) has one chapter on online syndication, or on how to find the right feeds (via Rss) but did not really talk about friendfeed or Twitter and <strong>filtering this</strong>. At the times she wrote that book the information overflow was not really as hard as today - one and a half year ago. So there was no necessity on filtering all stuff. I had one or two tabs on my personalized netvibes homepage/dashboard. Now I have about 25 sorted by topics, on dashboard in the dashboard + igoogle as a second startpage opening synchronous when opening the browser. This leads in the end to the problem that i only read some of the tabs per day and only 1-5 articles or headlines but never could read the whole bunch of hundreds of new blogs per day. One reason is that there are two much blogs on the web. Another reason for this is that some of the blogs like <a href="http://www.readwriteweb.com/" target="_blank">readwriteweb </a>have grown from a single  blog page to a media network with different  blogs and things with a lot of new stuff everyday.</p>
<p>(I just found out that <a href="http://www.amyshuen.com/web20bookgetsblogged.html" target="_blank">she was mentioned my blog </a>for recommending her book &#8211; yes it is still the best web 2.0 book today &#8211; came out in May 2008 &#8211; when looked up the link to her blog)</p>
<p>Back to the topic: filtering</p>
<p>We already talked about the filtering which will be one of the most important points in the future in one of our <a href="http://craig.cmehil.com/2008/07/sap-business-user-summit.html" target="_blank">Enterprise 2.0 sessions at SAP</a>. Friendfeed without a filter is horrible. I am interested in some parts of the life of people I follow but not in all things in their life. I am interested in <a href="http://radar.oreilly.com/2008/08/is-linking-to-yourself-the-future-of-the-web.html" target="_blank">Mr O&#8217;Reilly&#8217;s </a>tech news but not in his private photos or in his Youtube movie taste.  When I would use <a href="http://scobleizer.com/2007/10/25/how-google-was-named/" target="_blank">Mr Scoble&#8217;s </a>friendfeed the whole display is only full with things he is doing. No chance for other people to be shown there. Sorry but in this way I can&#8217;t follow him. However I never understood when he is not doing something in real life without commenting it in the virtual world. But he is still worth reading!. And it is different for everybody I follow. But I do not want to build a individual filter with yahoo Pipes. So there must be a filter soon otherwise the people will start cleaning their networks because of information overflow.</p>
<p>When Gerd mentioned that he is one <a href="http://www.twitter.com/Michael1980" target="_blank">Twitter</a> somebody in the audience shouted &#8220;recommender&#8221; &#8211; and he could be right&#8230; while a lot of people think about what could be the business model for Twitter before the go bankrupt&#8230;yes, it could be not only a &#8220;time waste machine&#8221; or viral personal marketing tool or it grows for a &#8220;Human Recommender&#8221; tool where selected specialists, as of today most of the people are tech geeks and bloggers, recommend what is worth reading on the web.</p>
<p><a href="http://popurls.com/" target="_blank">Popurls</a>, greets to <a href="https://www.xing.com/hp/Thomas_Marban/" target="_blank">Thomas</a> at this point, is a aggregator the hottest stuff on the web is tracked on a one page overview. This is really a good thing for people how want to get an overview what&#8217;s up on the web. That is the best thing for the standard user what he could get on the web. But the power user also needs a  filter or search for topics in a self pre-defined way so that is missing at the moment to put it in one sentence. Perhaps Mr <a href="http://blog.guykawasaki.com/2008/08/news-flash-youn.html" target="_blank">Guy Kawasaki </a>wants to help there with some money to build it like he built allthetop for aggregating&#8230;.in 2008 we need no more aggregator but a filter!</p>
]]></content:encoded>
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		<title>SAP and Design Thinking</title>
		<link>http://adtelligence.de/de/blog/2008/08/07/sap-and-design-thinking/</link>
		<comments>http://adtelligence.de/de/blog/2008/08/07/sap-and-design-thinking/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 11:31:45 +0000</pubDate>
		<dc:creator>Michael Altendorf</dc:creator>
				<category><![CDATA[DST]]></category>
		<category><![CDATA[VP]]></category>
		<category><![CDATA[design thinking]]></category>
		<category><![CDATA[hasso plattner]]></category>
		<category><![CDATA[matthew holloway]]></category>
		<category><![CDATA[sap]]></category>

		<guid isPermaLink="false">http://adtelligence.de/de/blog/2008/08/07/sap-and-design-thinking/</guid>
		<description><![CDATA[Hasso Plattner, one of the famous founders of SAP, installed a new team in 2007 where Design, Creativity and Business is combined!
Matthew, the VP of the Design Services Team discusses the Five Challenges of Design-led Organizations at the 2007.
Hasso:
 
Matthew:
 
Source: Institute of Design Strategy Conference.
http://www.id.iit.edu/events/strategyconference/2007
]]></description>
			<content:encoded><![CDATA[<p>Hasso Plattner, one of the famous founders of SAP, installed a new team in 2007 where Design, Creativity and Business is combined!</p>
<p>Matthew, the VP of the Design Services Team discusses the Five Challenges of Design-led Organizations at the 2007.</p>
<p>Hasso:<br />
<embed id="VideoPlayback" style="width:400px;height:326px" allowFullScreen="true" src="http://video.google.com/googleplayer.swf?docid=-6244642217829179769&#038;hl=de&#038;fs=true" type="application/x-shockwave-flash"> </embed><br />
Matthew:<br />
<embed id="VideoPlayback" style="width:400px;height:326px" allowFullScreen="true" src="http://video.google.com/googleplayer.swf?docid=3781576816077810671&#038;hl=de&#038;fs=true" type="application/x-shockwave-flash"> </embed><br />
Source: Institute of Design Strategy Conference.<br />
http://www.id.iit.edu/events/strategyconference/2007</p>
]]></content:encoded>
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		<item>
		<title>SAP Business User Summit 2008 on Enterprise Collaboration 2.0</title>
		<link>http://adtelligence.de/de/blog/2008/07/29/sap-business-user-summit-2008-on-enterprise-collaboration-20/</link>
		<comments>http://adtelligence.de/de/blog/2008/07/29/sap-business-user-summit-2008-on-enterprise-collaboration-20/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 07:34:04 +0000</pubDate>
		<dc:creator>Michael Altendorf</dc:creator>
				<category><![CDATA[Enterprise Collaboration 2.0]]></category>
		<category><![CDATA[SAP business user]]></category>
		<category><![CDATA[business user]]></category>
		<category><![CDATA[business user summit]]></category>
		<category><![CDATA[enterprise 2-0]]></category>
		<category><![CDATA[michael altendorf]]></category>
		<category><![CDATA[sap]]></category>
		<category><![CDATA[summit 2008]]></category>
		<category><![CDATA[web 2.0 enterprise web]]></category>
		<category><![CDATA[2.0]]></category>
		<category><![CDATA[2008]]></category>
		<category><![CDATA[altendorf]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[craig cmehil]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[michael]]></category>
		<category><![CDATA[SAP Business User summit 2008 Enterprise Collaboration]]></category>
		<category><![CDATA[summit]]></category>
		<category><![CDATA[user]]></category>

		<guid isPermaLink="false">http://adtelligence.de/de/blog/2008/07/29/sap-business-user-summit-2008-on-enterprise-collaboration-20/</guid>
		<description><![CDATA[Last week the second Business User event took place at SAP in Walldorf.
More than 30 presentations around the topic of Enterprise Collaboration 2.0 were showed and I made a video with Craig Cmehil our SAP Community Network Evangelist:
 
You find Craigs Summary of the Event here:
http://craig.cmehil.com/2008/07/sap-business-user-summit.html
or join the SAP Developer Network to get more information about [...]]]></description>
			<content:encoded><![CDATA[<p>Last week the second Business User event took place at SAP in Walldorf.</p>
<p>More than 30 presentations around the topic of Enterprise Collaboration 2.0 were showed and I made a video with Craig Cmehil our SAP Community Network Evangelist:</p>
<p> <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="302" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://blip.tv/play/AcSnco3POg" /><embed type="application/x-shockwave-flash" width="480" height="302" src="http://blip.tv/play/AcSnco3POg"></embed></object></p>
<p>You find Craigs Summary of the Event here:</p>
<p><a href="http://craig.cmehil.com/2008/07/sap-business-user-summit.html">http://craig.cmehil.com/2008/07/sap-business-user-summit.html</a></p>
<p>or join the SAP Developer Network to get more information about the event:</p>
<p><a href="http://www.sdn.sap.com/">http://www.sdn.sap.com/</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Churchill club discussion with Hasso Plattner of SAP and Marc Benioff of Salesforce.com</title>
		<link>http://adtelligence.de/de/blog/2008/06/16/churchill-club-discussion-with-hasso-plattner-of-sap-and-marc-benioff-of-salesforcecom/</link>
		<comments>http://adtelligence.de/de/blog/2008/06/16/churchill-club-discussion-with-hasso-plattner-of-sap-and-marc-benioff-of-salesforcecom/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 14:07:10 +0000</pubDate>
		<dc:creator>Michael Altendorf</dc:creator>
				<category><![CDATA[dicsussion]]></category>
		<category><![CDATA[hasso plattner]]></category>
		<category><![CDATA[hasso plattner X marc benioff X salesforce.com X church]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[marc benioff]]></category>
		<category><![CDATA[museum]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[sap]]></category>
		<category><![CDATA[silicon valley]]></category>
		<category><![CDATA[churchill]]></category>
		<category><![CDATA[silicion valles]]></category>

		<guid isPermaLink="false">http://adtelligence.de/de/blog/2008/06/16/churchill-club-discussion-with-hasso-plattner-of-sap-and-marc-benioff-of-salesforcecom/</guid>
		<description><![CDATA[
Definitely worthwile do look the whole discussion!!!
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/RU_47sW1ziE&amp;hl=en" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/RU_47sW1ziE&amp;hl=en"></embed></object></p>
<p>Definitely worthwile do look the whole discussion!!!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>SAP Eventus &#8211; Web 2.0 meets business processes</title>
		<link>http://adtelligence.de/de/blog/2008/05/13/sap-eventus-web-20-meets-business-processes/</link>
		<comments>http://adtelligence.de/de/blog/2008/05/13/sap-eventus-web-20-meets-business-processes/#comments</comments>
		<pubDate>Tue, 13 May 2008 09:56:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Allgemein]]></category>
		<category><![CDATA[business process]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[enterprise 2-0]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[sap]]></category>
		<category><![CDATA[SAP web 2.0]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[web 2.0 sap innovation]]></category>

		<guid isPermaLink="false">http://adtelligence.de/de/blog/2008/05/13/sap-eventus-web-20-meets-business-processes/</guid>
		<description><![CDATA[at blip.tv you will find a cool video on SAP&#8217;s newest innovations: 
Full Screen and Source: http://sapnwpadev.blip.tv/#858165

 
at blip.tv you will find a video on SAP’s newest innovations. This is sooo cool and you haven’t seen such things before!!!
Quote: Preview of an SAP Netweaver innovation project in development:
Unexpected events disrupt structured business processes, e.g. the discontinuation of a [...]]]></description>
			<content:encoded><![CDATA[<p>at blip.tv you will find a cool video on SAP&#8217;s newest innovations: </p>
<p>Full Screen and Source: <a href="http://sapnwpadev.blip.tv/#858165">http://sapnwpadev.blip.tv/#858165</a><br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="412" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://blip.tv/play/AwGL2Tc" /><embed type="application/x-shockwave-flash" width="412" height="340" src="http://blip.tv/play/AwGL2Tc"></embed></object></p>
<p> </p>
<p>at blip.tv you will find a video on SAP’s newest innovations. This is sooo cool and you haven’t seen such things before!!!</p>
<blockquote><p>Quote: <span><span style="font-family: Lucida Sans;">Preview of an SAP Netweaver innovation project in development:<br />
Unexpected events disrupt structured business processes, e.g. the discontinuation of a manufacturing part by a supplier.<br />
End users can build a situational composite application to address the need of their situation, add content from different sources, and invite co-workers and experts to resolve the problem.<br />
Eventus captures the collective intelligence in a rich context, and provides actionable best practices. </span></span></p></blockquote>
<p> Source: <a href="http://sapnwpadev.blip.tv/#858165"><span style="color: #265e15;">http://sapnwpadev.blip.tv/#858165</span></a></p>
<p> </p>
<p> </p>
]]></content:encoded>
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		</item>
		<item>
		<title>Hello to my new blog!</title>
		<link>http://adtelligence.de/de/blog/2008/05/03/hello-to-my-new-blog/</link>
		<comments>http://adtelligence.de/de/blog/2008/05/03/hello-to-my-new-blog/#comments</comments>
		<pubDate>Sat, 03 May 2008 15:21:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Allgemein]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[michael]]></category>
		<category><![CDATA[michael altendorf]]></category>
		<category><![CDATA[musicload]]></category>
		<category><![CDATA[popakademie]]></category>
		<category><![CDATA[sap]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://adtelligence.de/de/blog/2008/05/03/hello-to-my-new-blog/</guid>
		<description><![CDATA[I just moved my http://www.michaelaltendorf.wordpress.com/
&#8220;From SAP to Enterprise Web 2.0 (and into the Online Music Business)&#8221;
 
to my own webspace
 
]]></description>
			<content:encoded><![CDATA[<p>I just moved my <a href="http://www.michaelaltendorf.wordpress.com/">http://www.michaelaltendorf.wordpress.com/</a></p>
<p>&#8220;<a title="From SAP to Enterprise Web 2.0 (and into the Online Music Business)" href="http://michaelaltendorf.wordpress.com/"><span style="color: #265e15;">From SAP to Enterprise Web 2.0 (and into the Online Music Business)</span></a>&#8221;</p>
<p> </p>
<p>to my own webspace</p>
<p> </p>
]]></content:encoded>
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		</item>
		<item>
		<title>SAP Corporate Social Responsibility Day &#8211; SAPlings Day 2008</title>
		<link>http://adtelligence.de/de/blog/2008/04/22/sap-corporate-social-responsibility-day-saplings-day-2008/</link>
		<comments>http://adtelligence.de/de/blog/2008/04/22/sap-corporate-social-responsibility-day-saplings-day-2008/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 09:26:19 +0000</pubDate>
		<dc:creator>Michael Altendorf</dc:creator>
				<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[corporate social responsibility]]></category>
		<category><![CDATA[csr]]></category>
		<category><![CDATA[freiwilligentag]]></category>
		<category><![CDATA[rhein-neckar]]></category>
		<category><![CDATA[sap]]></category>
		<category><![CDATA[SAP corporate social responsibility]]></category>
		<category><![CDATA[sapling]]></category>
		<category><![CDATA[saplings4]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Sozial]]></category>
		<category><![CDATA[Verantwortung]]></category>
		<category><![CDATA[Walldorf]]></category>
		<category><![CDATA[wfp]]></category>

		<guid isPermaLink="false">http://adtelligence.de/de/blog/2008/04/22/sap-corporate-social-responsibility-day-saplings-day-2008/</guid>
		<description><![CDATA[At the weekend was the SAPlings 2008 day where more than 500 SAP employees supported social projects around the Rhein-Neckar Region. In addition employees form  Munich and Hamburg participated in one of the 42(!) projects in there cities.
Last saturday they employees engaged themselves in several different projects e.g. to help homeless people in Heidelberg or renovated a school in [...]]]></description>
			<content:encoded><![CDATA[<p>At the weekend was the SAPlings 2008 day where more than 500 SAP employees supported social projects around the Rhein-Neckar Region. In addition employees form  Munich and Hamburg participated in one of the 42(!) projects in there cities.</p>
<p>Last saturday they employees engaged themselves in several different projects e.g. to help homeless people in Heidelberg or renovated a school in Dossenheim or developed marketing concepts for the elementary schools.</p>
<p>There are several videos @ <a href="http://www.youtube.com/watch?v=E4NK0uUFXbI">Youtube</a>  </p>
<p>Some more information on SAP CSR could be found in the <a href="http://www.sapfeedingknowledge.com/">SAP Feeding Knowledge Blog</a></p>
<p>Here is a first impression (in german). In Germany it is called &#8220;Freiwilligentag&#8221;.</p>
<p>[youtube=http://www.youtube.com/watch?v=E4NK0uUFXbI&amp;hl=en]</p>
<p> </p>
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