Die Struktur basiert auf einer Vorlesung von Prof Michael Rappa aus den USA.

http://digitalenterprise.org/ Die Seite ist zwar sehr alt, aber es gibt dort auch sehr viele pdfs. Darunter viele Standardwerke aus dem Bereich Netzwerk Ökonomie und internet Economics.

Außerdem habe ich das Business Model Design Template von Dr Alexander Osterwalder auf eBay angewendet

Außerdem gibt es ja noch Patrick Stähler, der sich mit dem Thema beschäftigt. 

Im amerikanischen Wikipedia gibt es übrigens auch eine gute Übersicht der Geschäftsmodelle. Geschäftsmodellinnovationen sind hierzulande leider noch nicht wirklich präsent. Am Beispiel Ryanair kann man aber gut sehen, wie groß der Effekt sein kann.

1.Overview:

The charts are surveyed by Media Control GfK International (86% market coverage). This is a private market intelligence company but this is in order to the contract of the Bundesverband der Phonographischen Wirtschaft (German IFPI). They have specific rules how to do that. This changed often in the last years.

The German charts do not really show the real music taste in Germany. Most of the people use illegal downloads streaming or YouTube videos etc. Especially the taste of the important young target groups and “digital natives” is not reflected any more.

Chart s are calculated by a mixture or traditional sales and downloads on a value bases (€).

2. History

1977 First “official” survey by German Music industry.

1997 completely electronic data aggregation (about 3000 cashpoints)

2001 Start of the online download charts

September 2004 Digital releases were counted in the Top 100

7/23/2007 also “Digital Only” releases are counted in the real charts. Before the download charts were totally separated.  To get counted song must be registered at Media Control.

3. Current Situation

The technological innovation triggered that the German charts are currently a mixture between bricks & mortar and online downloads.

It is weighted after a difficult specific key which changes every week in a random selection of stores to be independent but where real CD sales are weighted higher than a download.

Today, the chart positioning is calculated by the revenue per song digital and traditional sales. Before the number of sold sound carriers were counted.

Indie labels criticized this kind of counting and Radar Music in Cologne thought about filing an action at the antitrust agency. MotionFX, another indie label, filled a lawsuit in the end.

The algorithm is such strange that e.g. the retailer media market is downgraded when there was e.g a discount and too much sales in a shop in one week.

Manipulations are registered by a statistical algorithm but could not be excluded. Manipulations in the online world are also easier due to the possibility of buying not in a local store but nationwide. Media Control claims that this not happened before

Media Control uses the 19 biggest online portals for their data collection. Media Control claims about 96% market coverage. This is more an illusion when streaming, YouTube, etc are excluded.

The download numbers are directly sent to Media Control. Traditional sound carrier sales are sent to a daughter company of the German IFPI and then forwarded to Media Control.

Technical formats which are counted

DVD, SACD, CD, MC, LP, MD, Downloads. Also music videos when the music takes more than 50% of the playtime

Single Charts

-          Due to the inclusion of downloads the German CD single market is nearly dead.

-          Last year the single downloads exceeded the single CD sales the first time.

-          You need about 5000 CD sales to get a Top 10 chart position

-          For a Top 100 position you need some hundred CDs in a bad week in Germany (Quote from Spiegel magazine from an interview with Manfred Gillig-Degrave, Editor in Chief of “musikwoche”)

Album Charts

-          Albums with more than 3 bands are counted in the compilation list not in the album charts

Download

-          Only download, not streaming is counted (that means “Musicload nonstop” streaming flaterate is not counted, also no subscription service etc.)

Gold

-          100000 long player, downloads are included

-          150000 singles, downloads are included

Platinum

-          200000 Long player

-          300000 Singles

4. Outlook and Analysis:

-          When you also consider that 90% are downloading illegally, also streaming and foreign music portals like last.fm are not counted in Germany. This leads to the conclusion that the German charts are no more representative but a nice fake.

-          There is only a correspondence between airplay charts and top 100 due to their influence against each other and bandwagon effects.

-          Especially the youth in Germany is downloading illegally and the digital natives use already streaming services and so it means only 10% of the music audience which pays for music determine the charts. This people are often older than 20 years and already earn more than the average person between 12-30 years.

-          Especially there must be in addition a counting of the top video pages like YouTube which are used by many people to listen to music due to their nearly complete music video catalog and market coverage.

-          Due to the new inclusion of “digital only” version e.g. the announcement of the digital versions of all (old) Radiohead tracks could influence the Top 100 charts without one sold CD. Also the Beatles catalog could be in the Top 10 then.

-          But in contrast, as an extreme example, the “pay as you want” Radiohead “In Rainbows” idea is not counted in the German charts – no German website, only the top 19 download portals are included. Download nearly for free has no real value to a weight on revenue, although many people listen to it.

-          Statistic algorithms always have pain points but due to the disruption of the music market there is no reality in the charts any more.

-          Charts are determined by things like “Deutschland sucht den Superstar” (German Version of X-Factor) were a convergence between TV and CD sales could be seen.

-          In the future also e.g. the top 10 streaming services like last.fm or Pandora must be counted. Otherwise we get to a iTunes and TV casting music charts. This is going to reflect more where the money for the industry is coming from and not which musician is really loved by the audience.

5. Sources:

http://de.wikipedia.org/wiki/Musik-Charts

http://www.spiegel.de/netzwelt/web/0,1518,538302,00.html

http://www.heise.de/newsticker/Reine-Musik-Downloads-erscheinen-demnaechst-in-den-Charts–/meldung/91767

http://www.musikindustrie.de/uploads/media/ms_charts_regelwerk_01.pdf

 http://www.ifpi.de/

http://www.media-control.de/musik/

http://www.musikindustrie.de/uploads/media/ms_gold_richtlinie_tontraeger2008.pdf

http://www.musikindustrie.de/charts_system.html

http://gettothechorus.blogspot.com/2007/01/reform-der-deutschen-singles-charts.html

http://musikger.snurb.info/fa/charts.html

http://www.pop100.com/news_detail.php3?id=3821

http://www.radar-music.de/single_news.html?&no_cache=1&tx_ttnews%5BpS%5D=1219099163&tx_ttnews%5Btt_news%5D=349&tx_ttnews%5BbackPid%5D=18&cHash=7f4d90b12c

I have seen Gerd already two times at Popakademie and at the Cebit and read some parts of his books.

One more or less new thing I want to mention is that he included the important point “filterering” on the web gets today some minutes of his presentation.

Filtering will become one new major functionality for all web 2.0 applications.

Amy Shuen (”The Web 2.0 strategy”) has one chapter on online syndication, or on how to find the right feeds (via Rss) but did not really talk about friendfeed or Twitter and filtering this. At the times she wrote that book the information overflow was not really as hard as today - one and a half year ago. So there was no necessity on filtering all stuff. I had one or two tabs on my personalized netvibes homepage/dashboard. Now I have about 25 sorted by topics, on dashboard in the dashboard + igoogle as a second startpage opening synchronous when opening the browser. This leads in the end to the problem that i only read some of the tabs per day and only 1-5 articles or headlines but never could read the whole bunch of hundreds of new blogs per day. One reason is that there are two much blogs on the web. Another reason for this is that some of the blogs like readwriteweb have grown from a single  blog page to a media network with different  blogs and things with a lot of new stuff everyday.

(I just found out that she was mentioned my blog for recommending her book – yes it is still the best web 2.0 book today – came out in May 2008 – when looked up the link to her blog)

Back to the topic: filtering

We already talked about the filtering which will be one of the most important points in the future in one of our Enterprise 2.0 sessions at SAP. Friendfeed without a filter is horrible. I am interested in some parts of the life of people I follow but not in all things in their life. I am interested in Mr O’Reilly’s tech news but not in his private photos or in his Youtube movie taste.  When I would use Mr Scoble’s friendfeed the whole display is only full with things he is doing. No chance for other people to be shown there. Sorry but in this way I can’t follow him. However I never understood when he is not doing something in real life without commenting it in the virtual world. But he is still worth reading!. And it is different for everybody I follow. But I do not want to build a individual filter with yahoo Pipes. So there must be a filter soon otherwise the people will start cleaning their networks because of information overflow.

When Gerd mentioned that he is one Twitter somebody in the audience shouted “recommender” – and he could be right… while a lot of people think about what could be the business model for Twitter before the go bankrupt…yes, it could be not only a “time waste machine” or viral personal marketing tool or it grows for a “Human Recommender” tool where selected specialists, as of today most of the people are tech geeks and bloggers, recommend what is worth reading on the web.

Popurls, greets to Thomas at this point, is a aggregator the hottest stuff on the web is tracked on a one page overview. This is really a good thing for people how want to get an overview what’s up on the web. That is the best thing for the standard user what he could get on the web. But the power user also needs a  filter or search for topics in a self pre-defined way so that is missing at the moment to put it in one sentence. Perhaps Mr Guy Kawasaki wants to help there with some money to build it like he built allthetop for aggregating….in 2008 we need no more aggregator but a filter!

More than 30 presentations around the topic of Enterprise Collaboration 2.0 were showed and I made a video with Craig Cmehil our SAP Community Network Evangelist:

You find Craigs Summary of the Event here:

http://craig.cmehil.com/2008/07/sap-business-user-summit.html

or join the SAP Developer Network to get more information about the event:

http://www.sdn.sap.com/

“From SAP to Enterprise Web 2.0 (and into the Online Music Business)”

to my own webspace

On No.1 as expected www.xing.com, no2 www.studivz.de and no3, i never heard of… www.spin.de

Read the complete list at seitwert or at the german web 2.0 blog zweinull.cc with an analysis.

Of course I just checked my own blog and all the other pages like this or this or this or this

And according to Alexa.com my blog is up to place 500.000something from no 2,100,005 last month, not bad but still not very satisfying.

http://de.geocities.com/michaelaltendorf80/Diplomarbeit_MA.pdf