The problem is, also when you get people onto the site, how to get the “stickiness”.

I did a lot of research and here are some interesting links on this topic.

FastForward blog on what to do

http://fastwonderblog.com/2008/02/09/social-media-and-social-networking-starter-kit-for-business/

Forrester Blogger Jeremiah on the social network recession

http://www.web-strategist.com/blog/2008/02/06/social-media-effective-during-recessions/

He also recommended a free report on interactive marketing

http://www.forrester.com/Research/Document/Excerpt/0,7211,45128,00.html

a very good picture comes from Standford university

Source: http://www.stanford.edu/~abronzan/cs73n/images/BusinessPlan.jpg

there is also a book “Social Network Business Plan Strategies”

http://www.amazon.de/Social-Network-Business-Plan-Strategies/dp/0470419830/ref=sr_1_2?ie=UTF8&s=books-intl-de&qid=1223894589&sr=1-2

And a intersting drawing by Andrew – how metacalfe’s law work against you

http://andrewchen.typepad.com/andrew_chens_blog/2008/05/when-facebook-a.html

Here is a nice presentation on “social network best practices” at Slideshare

http://www.slideshare.net/faberNovel/social-network-websites-best-practices-from-leading-services/

And finally a blog entry for selfmarketing with social networks

http://bobsbraindump.com/social-networking-tips-and-business-plan/

follow me on Twitter www.twitter.com/Michael1980

Thanks my colleague Frederics hint. Here is the How to guide for the Tweetbear

Source: http://www.vimeo.com/1151724?pg=embed&sec=1151724
How 2.0: How to Make a Twittering Teddy Bear from My Home 2.0 DIY on Vimeo.