As I am currently working for www.earthfaves.com we are thinking about how to get people involved in our platform.

The problem is, also when you get people onto the site, how to get the “stickiness”.

I did a lot of research and here are some interesting links on this topic.

FastForward blog on what to do

http://fastwonderblog.com/2008/02/09/social-media-and-social-networking-starter-kit-for-business/

Forrester Blogger Jeremiah on the social network recession

http://www.web-strategist.com/blog/2008/02/06/social-media-effective-during-recessions/

He also recommended a free report on interactive marketing

http://www.forrester.com/Research/Document/Excerpt/0,7211,45128,00.html

a very good picture comes from Standford university

Source: http://www.stanford.edu/~abronzan/cs73n/images/BusinessPlan.jpg

there is also a book “Social Network Business Plan Strategies”

http://www.amazon.de/Social-Network-Business-Plan-Strategies/dp/0470419830/ref=sr_1_2?ie=UTF8&s=books-intl-de&qid=1223894589&sr=1-2

And a intersting drawing by Andrew – how metacalfe’s law work against you

http://andrewchen.typepad.com/andrew_chens_blog/2008/05/when-facebook-a.html

Here is a nice presentation on “social network best practices” at Slideshare

http://www.slideshare.net/faberNovel/social-network-websites-best-practices-from-leading-services/

And finally a blog entry for selfmarketing with social networks

http://bobsbraindump.com/social-networking-tips-and-business-plan/

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