Warner Music goes 360 (or the label takes it all)

Michael Altendorf — Mon, 10 Nov 2008 22:23:01 +0000

As I just read on Hypebot Blog Warner Music will give every new artist a 360 deal now. That means that the band manager, who normally negiotiate with the labels is now paid by the label and part of the money from live gigs goes to the label and …

as Mr Techcrunch Arrington, I do not know why he understands from the music business, but he stated that he would knew some details:

“TechCrunch went on to report that 1/3 of the artists currently signed to the label were already working under this kind of comprehensive arrangement which can involve label control of revenue from publishing, web sites, merchandise, touring and all other aspects of the artist’s career.” (quote from Hypebot)

Also all other major labels started with this risk mitigation tactic.

More about 360 deals here:

http://www.nytimes.com/2007/11/11/arts/music/11leed.html

More basic news on the new music business models in the German “Die Zeit”

http://www.zeit.de/2008/05/Pop-Geschaeft?page=all

ADTELLIGENCE PR 2.0 – aka Future Web Strategy » artist

Warner Music goes 360 (or the label takes it all)