With the massive supremacy of Facebook in the social networking space, it’s easy to assume that the door is closed for social network innovation. The reality, however, is that we’ve barely begun to scratch the surface of how we interact with and derive value and pleasure from our networks. There is good reason to think that even the way we think about who is in our social networks is going to undergo massive change, driven in part by our new access to strangers with common interests.
Here is a nice presentation I found on slideshare by Lance Tokuda from RockYou!: The Facebook Platform: Apps, APIs, & The Social Graph
Facebook and Amazon announced a deal which will introduce the next chapter of ecommerce. Mass personalization and social shopping will become mainstream.
Now, users are able to log in with Facebook connect to their Amazon account. Amazon can personalize the user experience, offer discounts to the social graph or offer personalized recommendations on the users’ preferences in the profile.
German Basic Thinking Blog Comment:
http://www.basicthinking.de/blog/2010/07/28/amazon-facebook-deal-schoener-shoppen-mit-deinen-profildaten/
Read Write Web already predicted this in 2008
http://www.readwriteweb.com/archives/what_if_amazon_and_itunes_impl.php
Techrunch Article
http://techcrunch.com/2010/07/27/amazon-now-taps-into-facebook-for-social-product-recommendations/
eweek
http://www.eweek.com/c/a/Web-Services-Web-20-and-SOA/Amazon-Facebook-Connect-for-Social-Shopping-583131/
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