On Monday the 2010 eweek started with the topic Social Technology.

Why the hell did the invite MC Hammer for Social Technology? Ok, he as nearly 2,000,000 Followers on Twitter.

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In the US he had a very famous super bowl viral video.
Robert Scoble showed that he has 1176 new facebook friend requests and how the new realtime web behaves.

Some recommendations from the panel:

• Save all marketing an PR budget and hire people who love to Twitter and do everything what you can do with creative social media to create a personal company.
• In the future all employees should have a Twitter account (I will introduce it when I’m back) and this leads to more trust and credibility, especially for the big corporations.
• There is still a niche to create a viable business around Twitter
• Word of mouth is key, also negative comments
• Answer all comments in person
• Engage and thank them
• Use a wiki and a forum and question what you should build next instead of thinking about a roadmap
• You should create a storyline and give people something to talk about – ok, nothing new since the anatomy of the buzz last year.
• some more (…)

Mc Hammer was the last speaker and was really funny and explained what he did in the past and why he is a real entrepreneur (he really is).

He did a really social thing: He asked the audience to stand up and introduce themselves to the people next to them.
This was the best what he could have done.
When I see all this bullshit talk about social media and people sitting in starbucks with a macbook. Is this social? Sitting next to each other and talk no more but looking into a technical gadget the whole day?
Social is about talking and communication and not only about writing silly things on Twitter into the endless drain of text, using very meaninglesse acronyms and bad grammar?

Instead of writing a whole summary I will update this post later with the video…

Here you can follow the panel members on Twitter

http://twitter.com/scobleizer

http://twitter.com/Mchammer

http://twitter.com/loic