Tag Archive for future of music

Featured Artist Coalition vs Music flaterates

http://www.featuredartistscoalition.com/index.html

As it was  announced this week the Featured Artist Coalition (FAC – by the way not the best acronym) will fight for the rigths of the musicians and bands who are currently excluded when the industry is negotiating with Nokia, Napster etc and their new flaterates which dumping the musicians work.

On the one hand the label do not have a real big chance to win back to lost field customers’ trust which is more  a desert now, but on the other hand flaterates and 360degree deals are also no solution.

So here comes the next player in the game. A big group of famous muscicians who want to be part of the next negotiations. Well known names such as R. Williams, Radiohead, Richard Ashcroft or Iron Maiden are member of this coalition. It is like the who is who of the british pop& rock scene. The market in Britian is already highly competitive and more open than the German one. So also every part of the pie now starts claiming their rights. Other countries could see this as a test market where the industry is leading to in the future.

Media Futurist @ PopAkademie

Yesterday the media Futurist and blogger, author, etc, Gerd Leonhard was at the PopAkademie in Mannheim and spoke about the future of music and the media business.

You could download his presentation @ http://www.mediafuturist.com/files/gerd_leonhard_at_popakademie_mannheim_print.pdf

It was a really cool presentation, although I already saw him at Cebit 08. At the Cebit it was a more general presentation on the future of media. At the PopAkademie he spoke more about the business business and about the marketperspective for artists, labels and the relevance of new business models.

To learn more about his view of the future music market. Download his book, it is for free:

(Creative Commons Licencse) http://www.music20book.com/

In a nutshell: like in the radio: music is for free and the adverstisment gets more and more important to generate revenue for labels and artists. In additition a “feels like free” flateratemodel is also possible. But what he definitely denied was the itunes like a la carte download. This will not be possible in the future.

 

Today 95% are not paying for music and I could agree with him, a la carte download has no real future for the mass market as standalone. But for bundle with the broadband, mobile contract, isp etc i really would make sense to combine music offerings and hardware or network access. Good examples: Musicload/Dt Telekom – Arcor/Napster – Nokia/Comes with music etc. I think in other countries more examples could be found that bundles will coming up soon.

Gerd has most of the ideas in one of his videos, ppt or in his book! So i really recommend to read some of his writings!

 

 

 

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