As I am currently working for www.earthfaves.com we are thinking about how to get people involved in our platform.
The problem is, also when you get people onto the site, how to get the “stickiness”.
I did a lot of research and here are some interesting links on this topic.
FastForward blog on what to do
Forrester Blogger Jeremiah on the social network recession
He also recommended a free report on interactive marketing
a very good picture comes from Standford university
there is also a book “Social Network Business Plan Strategies”
And a intersting drawing by Andrew – how metacalfe’s law work against you
Here is a nice presentation on “social network best practices” at Slideshare
And finally a blog entry for selfmarketing with social networks
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