The German social web technology company ADTELLIGENCE has just launched two brand new next generation products. The products are designed to further close the gap between e-Commerce shops and the growing variety of social networks and enabling true social analytics together with personalization of content, automation and optimization.

ADTELLIGENCE provides social advertising, social commerce and shop personalization through a series of solutions designed to meet the needs agencies as well as individual developers.  Their current solution set, DSP+ and AdEx+ are now joined by Convert+ and Social Analytics+ to complete a set of extremely versatile and scalable solutions ready for immediate deployment around the world. Designed to work in harmony with each other, these solutions enable the ability to automatically optimize your campaigns to increase conversions and generate demand, as well as full automation of the data driven online. The goal to enable a safe use of data, adhering to the principles of privacy, in a sophisticated and streamlined way to enhance sales, growth and target reach.

Convert+ is the industry’s most advanced optimization engine coupled together with our next generation personalization engine designed specifically for the social web. Together this solution is ready to help your website gain more revenue per session and enhance efficiency. Besides segmentation, personalization and targeting – we additionally deliver a sophisticated and comprehensive target group analysis based on real social data, including Facebook Connect to enhance the depth of social data being analyzed. Providing the most relevant and highest converting content per user with using social data for profile targeting is the most efficient way.

3 reasons for using Convert+

• Increase conversion rates and revenue through dynamic personalization
• Automated optimization of complete sales funnel based on social and your CRM data
• Real time market research based on social data

Social Analytics+ is designed to deliver a whole new level of audience analysis and understanding. Social Analytics+ takes the concept of the sales funnel and pipeline to a whole new level by analyzing both the performance data and the social and interest graph! In addition the tool features fully integrated business intelligence, sales funnel analysis with CRM and audience analytics based on real data from social networks.

3 reasons for using Social Analytics+

• Deep analysis of social data as it relates to your sales funnel
• Integrated geographical data for visual analysis of activities
• Performance and demographics review and analysis with integrated keyword “buzz” monitoring to filter public Facebook and Twitter posts

For more information on our product offerings, http://adtelligence.de/products

Taking full advantage of the new personalization engine and Social Analytics+ ADTELLIGENCE worked together with goldgas (http://goldgas.de), a Germany company in the energy market, to create a brand new web experience for their 180,000 existing customers and potential new customers. Through the use of social data via Facebook Connect integration ADTELLIGENCE solutions are able to automatically detect location and calculate accurate pricing based on audience data.

”With thanks to ADTELLIGENCE, the new goldgas.de is beyond doubt a clear step forward.”

-          Gabi Niemann, Marketing Manager, goldgas

Having gone live on the 13th of September, our second customer to take full advantage of the Personalization engine is excited to see how the site performs and how the Social Analytics+ will help to enhance and optimize current processes. Europa-Park (http://www.europapark.de/) our first customer using Convert+ and the personalization engine has been live now for over a month. Simultaneously CEO and Co-Founder Michael Altendorf participated in the TechCrunch Disrupt SF 2011 event to official launch these new products to the entire world by demoing onsite live.

In the spirit of community and social web ADTELLIGENCE has decided to offer a free version of their new Social Analytics+ tool to individual developers and game designers. Now you can see whose really playing your games and using your apps. This free version is now available for immediate signup and use from our website, http://adtelligence.de/products/social-analytics

ADTELLIGENCE aims at finding new approaches for the potential of the future social web to provide people with new experiences.

Further information on the Facebook Preferred Developer Consultant Program: http://developers.facebook.com/preferreddevelopers/

An overview of selected solutions can be found on:
www.adtelligence.de/Wiki/adtelligence-labs