Having good analytics is a key to successfully growing a business. To this end, we want to provide you with even better metrics for your Facebook Apps, websites, and Pages. We’re excited to announce that we recently launched an improved Insights dashboard. The new Insights dashboard provides a single view of all your Facebook analytics related to:
• Websites, including fully-integrated sites, sites that use social plugins, as well as non-integrated domains
• Apps, including canvas, mobile, device, and desktop apps
• Facebook Pages, including Pages created on Facebook.com and those that are part of the Open Graph protocol
For example, you can now view analytics about specific stories that people liked on your website, or how many people commented on your Page Posts*. This data will tell you what your audience finds most interesting so that you can capitalize on that content. In this guide, we will focus on Insights for your Page and will help you understand the analytics that Insights provide. This information can be used to fine-tune pages in order to increase engagement. If you have integrated the Open Graph protocol into your Web pages, Insights will capture engagement with Pages regardless of whether an action was taken on or off Facebook.