Most of us play various roles in our offline lives–parent, employee, friend, etc.–and now it’s getting easier to express those multiple identities in the online world. (It’s a topic explored often on the pages of NetworkEffect.)
Indeed, people do seem to be separating their online professional identities from their personal identities more than they used to, now that the tools are available. Web users increasingly use LinkedIn to sign in to business-oriented sites, according to the social toolmaker Gigya.
read the whole article on All Things Digital