This platform is really showing the future of a completely de anonymised user tracking. Hard to believe that this is really legal in US. 10 years ago doubleclick was blamed for this. Now it becomes reality:
Ready the full scary article here:
http://online.wsj.com/article/SB10001424052748703294904575385532109190198.html?mod=WSJ_Tech_LEADSecond
Facebook and Amazon announced a deal which will introduce the next chapter of ecommerce. Mass personalization and social shopping will become mainstream.
Now, users are able to log in with Facebook connect to their Amazon account. Amazon can personalize the user experience, offer discounts to the social graph or offer personalized recommendations on the users’ preferences in the profile.
German Basic Thinking Blog Comment:
http://www.basicthinking.de/blog/2010/07/28/amazon-facebook-deal-schoener-shoppen-mit-deinen-profildaten/
Read Write Web already predicted this in 2008
http://www.readwriteweb.com/archives/what_if_amazon_and_itunes_impl.php
Techrunch Article
http://techcrunch.com/2010/07/27/amazon-now-taps-into-facebook-for-social-product-recommendations/
eweek
http://www.eweek.com/c/a/Web-Services-Web-20-and-SOA/Amazon-Facebook-Connect-for-Social-Shopping-583131/
The social gaming marketing is growing and google doesn’t want to miss that area. As item selling and virtual currencies are coming up as second pillar of social web business models Google will now step into this space with Google games
http://techcrunch.com/2010/07/10/google-secretly-invested-100-million-in-zynga-preparing-to-launch-google-games/
Definitely one of the best overview about the online advertisement market in 2010.
The Social Web is coming and the user generated data will change the value chain!
Source: http://www.slideshare.net/tkawaja/terence-kawajas-iab-networks-and-exchanges-keynote
This is a 2D-barcode containing the address of our mobile site.If your mobile has a barcode reader, simply snap this bar code with the camera and launch the site.