In addition here is a detailed overview of Charlene Li and Jeremiah Owyang on how to do marketing on social media platforms right. If you understand the customer, it is much easier to create excellent performing ad campaigns.
Really nice overview…
Archive for February 7, 2010
Marketing 2.0 – Understand your customers social behaviour
Charlene Li on the future of social networks
This is an updated version from Jan 2010 of her old presentation
Virtual economies, goods & currencies
After I wrote my diploma thesis on taxation of virtual currencies in 2007 not much did happen in the virtual worlds. The hype around second life ended soon. But virtual currencies and economies are booming in the gaming/MMORPGs and social network area.
In 2010 many US and European Social Networks will adopt the Asian business models. This can become an additonal pillar of their business model, but only if the integrate them right. The Asian culture is completely different to the US one – as you know..
Especially in Asia virtual goods and currencies are state of the art of every social network and mobile apps and games.
Here are some new presentations on social networks and a link list with interesting new articles on this topic.
Papers on virtual currencies & economies
Holistic overview Virtual Currency vendors with screenshots
http://www.virtualcurrencyplatforms.com/facts-and-figures/
Virtual currency on Habbo Hotel
http://virtual-economy.org/files/Lehdonvirta%20et%20al%202009%20Virtual%20Consumerism.pdf
Virtual Economy Research Network – Leading edge research with several papers
http://virtual-economy.org/
Inflation of different MMORPG currencies from 2005- 2008
http://spreadsheets.google.com/pub?key=ttEFy433f0C9bJSczaqGw0A&single=true&gid=0&output=html
Internet & Virtual Worlds in China (40 pages with a lot of facts and figures)
http://www.iftf.org/files/deliverables/SR-1129%20virtual%20china.pdf
40 presentations on virtual currencies, goods and internet in Asia
http://www.slideshare.net/plus8star/presentations
Social Networks in Asia
http://www.slideshare.net/plus8star/social-networkings
Mobile Social Networks
http://assets.en.oreilly.com/1/event/15/Social%20+%20Mobile%20=%20Sociable%20_Social%20Networks%20for%20SMS,%20IM,%20_%20Mobile%20Devices_%20Presentation.pdf
Mobile virtual economies in Asia
http://www.mobilemonday.jp/presentations/plus8star.pdf
Virtual Goods summit
