Most business plan books are about “The art of the Start” or how to start etc but Eric explains the problems which you will habe in reality: Why your web startup will fail

In a nuthsell:

  • You won’t have an audience
  • You’re going to run out of cash
  • You’ll get frustrated
  • The emotional rollercoaster will beat you
  • You’ll get excited about something elseBut it probably won’t be the competition