The author had hard lessons to learn to write this article:
An Important Lesson About Grassroots Media
I learned — the hard way — some truths about grassroots content and online community. This is my attempt at preventing you from going through similar business heartache. By Steve Outing
http://www.editorandpublisher.com/eandp/columns/stopthepresses_display.jsp?vnu_content_id=1003677395
Thanks Nate for the recommendation