Perhaps I should built a shop at Google, but for what? How is SAP reaction to this in future? is it necessary to watch consumer internet shopping trends=?

from :

Dan Farber & Larry Dignan
Also featuring David Berlind

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April 27th, 2007

Meet Goog-Azon, world dominator circa 2016

Giants such as Yahoo, Google, eBay and Amazon and their ilk are going to control 50 percent of all consumer purchases by 2016 and wreak havoc on consumer businesses.

These stats are tossed out by Gartner to get folks thinking. That aforementioned stat has about a 40 percent chance of playing out, but that may be because Gartner didn’t want to scare all of those paying customers at its confab this week.

The presentation was called Goog-Azon–referring to the merger of Google and Amazon. Technically Gartner’s spiel is a “maverick” presentation, which essentially means analyst Hung Lehong made it up to illustrate a game changing development. Here’s the official disclaimer:

This is a Gartner “maverick” presentation, which means that it was not developed through the typical, broad, consensus-driven process across our analyst community. We have authorized this work because its implications are very broad and potentially extremely significant — even though we may not yet agree on its conclusions across the analyst community. Maverick presentations present a lower probability, but potentially “game changing” scenario designed to provoke alternative thinking — in an effort to improve the precision of more likely scenarios.

Some of the presentation provides a chuckle (see logo at left), but not all of is half baked. Gartner projects that Google-Azon becomes a symbiotic parasite where it needs retailers and vice versa.

This sort of relationship is already emerging for Google in advertising. Advertisers need Google and vice versa–you could see it evolving to a mutually assured destruction business model.

click on the link to continue!